As a general rule, it's worth reviewing your logo every 3-6 years whether it is up to date for the most popular communication channels, like social media – the technology and trends change enormously fast. Customers can spot an old logo from far.
There are different circumstances when you should consider a facelift:
1. your current logo has been purchased at a cheap online store selling stock logos or free icons.
2. The logo is old or too complex
3. You feel that the logo is not relevant anymore
4. If the logo is somewhat outdated visually, there is the option to refresh it. Send a link or image of your logo for a free assessment.